Wunder Boner

This lost gem from 1994 is one of those “is this a real product?” commercials that makes you wonder how well they thought the product’s name through. I realize that 1994 was over 15 years ago, but I’m pretty sure the term “boner,” has been used as slang for an erect penis since at least the mid ’80s. How could the Wunder Boner’s creator have not realized this? Or maybe it’s possible that they purposely chose such a silly name as a way to use humor to sell their product.

The ad starts with a simple premise; three friends fishing on a warm summer’s day. One friend seems to be humoring the other two by continuing to hang out with them after becoming a successful businessman while they work to get their high-school equivalency. The two “good-ol’ boys,” are suddenly shocked when their pretentious asshole of a friend willingly offers to clean the day’s catch. This turns into another opportunity for him to condescendingly teach his less fortunate friends something new. Thus, the unveiling of the ‘Wunder Boner.”

As the product is gruesomely demonstrated, one can’t help but think of the word, “Fatality!” from the popular Mortal Kombat video-game series. One friend (whose secret acting weapon is simply tipping his University of Michigan baseball cap before speaking) exclaims “the Wunder Boner!” The other, more portly gentlemen, jokes “my wife would like that.” It’s statements like this which make me think more and more, that whoever wrote the script for this commercial was having a lil’ bit o’ fun with it. The ad ends with the three friends sitting around a campfire, merrily feasting on their perfectly de-boned fish. All parties agree, “the Wunder Boner is a winner.”

Rating: 30 Seconds of WTF?