Bad Kitties
Posted: August 26th, 2010 | Author: Street Dude | No Comments »“Credit card, you got it.” — Macaulay Culkin, as Kevin, in Home Alone 2: Lost in New York (1992).
Credit card, you got it. Credit Cards: can’t live with ‘em and you can’t shoot ‘em. Card Credits: our nation is in debt. Dear credit cards, in the 1990s, you bought so many damn speed boats and jet-skis for people, and someday you will be burned at the stake like a witch, and hanged, like Bernie Madoff, in town square.
Discover Card, on the other hand, seems to be the ‘indie’ credit card (does urban outfitters have a credit card special savings signup? Umm, don’t know, don’t care) and this commercial with the faux hair band is pretty clever.
The commercial runs like a VH1 Behind the Music documentary, a show I have always admired, and it certainly packs a punch within its 30 seconds. This commercial is effective, and glory glory hallelujah, it’s watchable.
We hear the band’s story, starting from the glory-days — lil red corvette, cover of Rolling Stone, giant credit card, jacuzzi-limo — and travel in time, to the future, with our 30 Seconds of Hell helicopter landing on the inevitable 30 Seconds of Hell helicopter landing pad, where we exit the helicopter, and walk to an ending where one of the dudes from Danger Kitty works a hot dog stand.
The commercial is much like the teachings of an Aesop Fable, teaching us: be frugal with your money and stop buying jacuzzi-tubs, plush spa robes, summer homes in Maine, and a three-fleet of shreddin’ jet-skis, colored hot green, electric pink, and outrageous orange, respectively.
Their slogan is clever: “For the slightly smarter consumer.” Here we have a credit card company telling the consumer to, and I am paraphrasing, ‘cool your jets on the spending.’
Rating: 30 Seconds of Heaven
