Like, um, like, somebody call the dork police, and the fashion police, because this spot is so totally 30 seconds of dork-alert-5000.
This commercial is a recipe for a dork-disaster: 1) the commercial is driven by a kids’ bop rendition of the “Bly Gotta Feelin’ kick-start-party-song by the Black Eyed Peas. 2) the opening line of the song is, “Didn’t know, couldn’t see, what was around the corner for me. Let’s go!” 3) the kids bop vocalist is dressed in autotune, and this is a textbook example of a creative team shamelessly jumping on the ephemeral autotune bandwagon.
4) The commercial flagrantly targets caricatured demographics — only those who can afford a weber, of course — which, in this case, is the widowed, prim and proper, affluent grey panther; the wholesome African-American male who lives in the suburbs and is happy; the lonesome librarian who lives by herself and has fun by herself; and the jolly bearded gas station attendant (he’s the lil shocker). This blogger will omit the rest of the dorks, because I respect you, and because this dork-ball video-mash subsequently welters into an unsightly meatball — hot and ready to be charred on the ole’ web grill.
However, I do appreciate the female backing vocals, 0:26 in, when we hear a passionate, “Come on — yeah!”
Rating:30 Seconds of hot-and-ready propane gasy hell
Sometimes you need to take a break from television commercial reviews, simply because you are overwhelmed by how much you love to be sick by television.
Official Synopsis from the Ad Agency: What do you get when you combine a classic hit, unforgettable choreography and first-rate comedic talent? You get Turn the Tub Around, a multi-faceted musical campaign for I Can’t Believe It’s Not Butter!® that showcases fresh butter taste the healthier way. The campaign stars the multi-talented Emmy® and SAG-award winning actress Megan Mullally and features song and dance videos choreographed by Tyce Diorio.
This is one of those appalling commercials that, when it appears on t.v., will melt your ears off like candle wax. Boy, it sure did butcher that Gloria Estefan song.
Let us take time to acknowledge Tyce Diorio’s masterful choreography. A spin-ful duet-ing tangle. Watch this spot five plus times and you might start appreciating the choreography.
I hope you’re not hungry, because this is yet another jumbo meal deal from the McDonald’s Corporation (the other meal deal can be found here). Dikembe Mutombo — the NBA’s most notorious finger-wagging, shot-blocking king — endorsed this jumbo deal 20, 30, possibly 100 years ago. Seemingly since television has existed, McDonald’s has affixed this notion that NBA superstars, e.g., Dikembe ‘Jumbo’ Mutombo, eat a large plate of the double quarter-pounder, or depending on the decade, the triple cheese, before they hit the court for that championship game. This long-standing link is upheld by way of basketball superstars — Michael Jordan, Larry Bird, Bob Cousy, Dwight Howard, Trooper Washington, Tiny Archibald, Goo Kennedy, Kirby Boobiblatz, Detlef Schrempf, Dom DeLuise, — wow … wait … eight minutes ago the associated press reported that NBA superstar LeBron James reaches multiyear deal to shill for McDonald’s.
