Okay, I think we all agree that these commercials for The General auto insurance are ugly. Distractingly ugly. The General himself has a rasping voice, is three-feet-tall, has a wilting white mustache, and wears his helmet so low that you cannot see his eyes. He seems like a stereotypical general, but what are the origins of this zany stereotype?
The best part of this spot is the CGI sky diving. If this was live-action sky-diving, this 30 second spot might receive a 30 Seconds of Heaven rating, but it’s CGI, everything in this campaign is CGI, and The General drives a hummer.
Why would anyone trust a company with commercial like this?
By the way, I was looking for the general commercial where the general delivers the proof-of-insurance in a pizza box, but to no avail.
Rating: 30 Seconds of HELL
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