Attention Grill Coddlers: there are three end results with your next grill purchase: ‘Have Fun With It’, Have Your Delusions Shattered, or just Pretend to Have Fun With It

Like, um, like, somebody call the dork police, and the fashion police, because this spot is so totally 30 seconds of dork-alert-5000.

This commercial is a recipe for a dork-disaster: 1) the commercial is driven by a kids’ bop rendition of the “Bly Gotta Feelin’ kick-start-party-song by the Black Eyed Peas. 2) the opening line of the song is, “Didn’t know, couldn’t see, what was around the corner for me. Let’s go!” 3) the kids bop vocalist is dressed in autotune, and this is a textbook example of a creative team shamelessly jumping on the ephemeral autotune bandwagon.

4) The commercial flagrantly targets caricatured demographics — only those who can afford a weber, of course — which, in this case, is the widowed, prim and proper, affluent grey panther; the wholesome African-American male who lives in the suburbs and is happy; the lonesome librarian who lives by herself and has fun by herself; and the jolly bearded gas station attendant (he’s the lil shocker). This blogger will omit the rest of the dorks, because I respect you, and because this dork-ball video-mash subsequently welters into an unsightly meatball — hot and ready to be charred on the ole’ web grill.

However, I do appreciate the female backing vocals, 0:26 in, when we hear a passionate, “Come on — yeah!”

Rating: 30 Seconds of hot-and-ready propane gasy hell

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