I like Audi. I don’t love them, but they’re okay by me. I think it was pretty brave for them to make fun of environmentalists, even though it was pretty tame. And the “Green Police” to Nazi connection isn’t as big of a deal as it’s being made out to be.
The ad is ok, but I have to think that at some point, the kitschy 1980s soundtrack thing will run out of steam.
While I’m handing out advice: Audi, the reason the A3 isn’t flying off showroom floors is because you can’t get a manual transmission and Quattro AWD in the same car. It’s ludicrous. This is your base model car, designed in part to attract the young and affluent to your brand. A brand that is built on Quattro All-Wheel Drive. Your DSG transmission is an amazing toy, but ultimately it’s bullshit. Automatic transmissions are for sorority girls and old people.
Build a stripper with a cool (hounds tooth?) cloth interior, a manual transmission and Quattro. Then, let them choose whether they want a TDI or that sweet 2.0TFSI mill. Price it under $30k. I don’t care if you lose money on every single one.
Then, follow Subaru’s example and stop making front-wheel-drive cars all together. Non of the other luxury/sport manufacturers even do it except for Acura, and fuck Acura.
Rating Thirty Seconds of Heaven?
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