Pansy Prius

Harmony between man, machine, and nature? Sure … and I just harvested a baker’s dozen of piebald ball pythons that sing. This green marketing campaign further asserts that there is a corporate sort in the United States seeking to improve their sales — and their corporate identity — by means of pushing a green set of ideals, shackling their product to the natural world, nature, mother nature, and willing to travel absurd distances to portray nature as humans — super gay commercial actors, rather — in spandex, flower-foliage costumes who wave their hands in the air like they’re at a sold out Naughty By Nature concert.

Buy the Prius and you’ll be the noble man, the crusader of the natural world, one that lives a progressively alternative lifestyle. You can patronize your friends for not owning a Prius. I’d like to be clear about this: I absolutely support the advancement of “green-er” cars, hybrid cars, fuel efficient cars, etc., and I support those who drive ‘em, but  when marketing campaigns dare make a blanketing statement that praises their product as being “Harmony between man, machine, and nature”, it’s a crime. Brand, market, and copyright the natural world — those who do that, e.g. the team that made this spot, are clearly half-assing their job in hopes of advancing their careers.

Rating: 30 seconds of H E L L

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