reviewed by Comrade Teargaskov
When I first saw this ad, I have to say it warmed the cockles of my heart. I’d been looking for some equipment that would allow me to kill this dick robot that just moved in to my neighborhood and turn him into a cell phone. Finally, it looked like a company was going to come through for me. With ad production like this, I knew the company had to be legit.
Of course, the ad turned out to be less than honest. It’s really an ad for a cell phone with a somewhat intriguing and unstable operating system.
With ads like this, you have to wonder if the company that commissioned them has any confidence in their product. I have to conclude that they do not. Do they really think that the average cell phone buyer knows anything about the alphabet soup of features they allude to? I know when I start hearing things like HDMI and 4-G LTE, I feel nothing but dread.
Is it too much to ask that a company just show us the product, describe its merits and let it stand alone? I suppose when you’re peddling a knock-off of another very popular product, the resulting lack of confidence could lead you to hire an ad agency more concerned with distracting the viewer from the product than with actually advertising it.
Apple’s ads for the iPhone and iPad are pretentious to the point of being silly, but they show the product, and they show people doing useful things and sometimes neat things with it. And, maybe that’s part of the reason why they control the smart phone market even though most of their competitors sell products that are more technically impressive and carry a lower price point. (And, don’t try to compare iPhone to the whole universe of smart phone makers who use Android)
Just be fucking honest for once in your shitty lives. (It’s fast. It works and it has a nice camera. It’s way cheaper than an iPhone)
Rating: Thirty Seconds of Hell

